Etymology: ACRONYM = World of warcraft.
Definition: WoW means anything that consumes your entire life, becomes a ritual compulsion, that you obsess over daily, that you dream about, that your brain has become hardwired to, and can sometimes make you neglectful of all other pastimes, responsibilities, and activities.
Note: Also makes a clever emoticon when spelled exactly WoW.
Lord of the rings took 3 decades to complete and with all the subsequently released literature it becomes clear to see that Middle Earth was J.R.R. Tolkiens WoW.
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