Visual culture is a field of study within cultural studies focusing on aspects of culture that rely on visual representations. Among cultural studies theorists working with contemporary culture, this often overlaps with film studies and the study of television, although it can also include video game studies, comics, traditional artistic mediums, advertising, and any other medium that has a crucial visual component.
Burger King, MTV, McDonalds and Coca-Cola make up some of our visual culture.
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