Term imposed by ESPN's The Sports Guy's friend House during March Madness 2007, referring when, a sports event broadcasting several games at a time, commercials are going on on all games at once.
From Round I Diary:
9:49: For the first time today, CBS has commercials going on all three games at the same time. That leads to this exchange:
Me: We gotta come up with a name for that phenomenon … it's like a whitewash, but with commercials.
House: Whatever the name is of the town rapist in 'Borat' -- that's what we should call it."
That leads to House googling the guy's name … it's Urkin. So that's what we'll call it. An Urkin.
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