Any person who utilizes Twitter to promote their own professional expertise or the capabilities of their company. Typically applies to Twitter users whose tweets meet the definition above 50% or more of the time.
1. From a social media expert: "Twitter can be used to increase your interaction with customers." This person is a Twammer.
2. From the same social media expert: "INSERT FIRM NAME increased INSERT CUSTOMER NAME awareness by using Twitter X%." This person is a Twammer.
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