A consolation offered to someone who has just experienced something shameful or embarrassing. This may be particular to Northern Ireland but I cannot confirm.
Seems common place amongst traditional working class families, a type of "stiff upper lip" attitude.
"Awhk Billy, you've never been done for drink driving before."
"Awh a'know but I'm just so embarrassed about it."
"Louk', these things happen."
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