The Chad Effect usually occurs when one tells someone something so many times that they begin to believe it even though it's a complete lie.
-"chad you just broke my tv..." (lie)
"man we just got here, i couldn't have!"
-"no dude, i put a special device that when you step on it it breaks my tv in case of emergency and you just stepped on it... good job." (lie)
"WHAT? are you serious?"
-"YEAH! fuck you should have listened to me when i was explaining it." (lie)
"man you never explained it!"
-"YES I DID! REMEMBER?" (lie)
"oh... yeah now i kind of do.
-"man i just used the chad effect on you so good..."
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