Short for swagger, Swag is your style, demeanor, expressions, or the way you bring forth yourself in public/company. An individual having/possessing swag brings foward positive qualities such as being more socialable, noticable, and imitated. For males, swag can help them be more successful at finding a female counterpart.
Females can also possess swag. For them Swag can stand for:
There you go ladies. Now you don't have to get mad at me for not including y'all.
Guy 1: "Hey, man. I saw you with that chick over there."
Guy 2: "Heck ya!? She fine. Guess she noticed my swag ."
Son:"Well Dad, I finally got Keyshia to be my girlfriend."
Dad:"That's good, boy. I'm glad you did. I knew you had it in you. Who did you think you got your swag from? Like father like son."
Guy:"You was the bomb at the party. Everybody loved it!"
Girl:"Loved my moves? That's just my swag, boy. That's how I roll."
Further References in Pop Culture:
"Pretty Boy Swag" by Soulja Boy Tell 'Em (2010)
"Swag Surfin'" by F.L.Y. (2009)
"Swagga Like Us" by T.I. & Jay-Z ft. Kanye West and Lil'Wayne (2008)
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