Any word or phrase that is used in place of a swear word or swear phrase or other frowned-upon word or phrase. Common examples of this include heck for the word hell, pecker for the word dick, butt for the word ass, what the fudge for the phrase what the fuck, what the heck or what the hedge for the phrase what the hell, and so forth.
Words and phrases like these are commonly used in front of children by parents or family members when they would otherwise use a swear word. There are many such words or phrases, sometimes having been in use for generations, others more recently invented.
Heck is such a substitute swear word for hell
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