When you crap you pants out of the fear you get from seeing a shark while swimming in the ocean, your crap is like sugar to the shark and it will go crazy and then attack you. This term was first used and popularized by Rob Dyrdek on his MTV show, "Rob Dyrdek's Fantasy Factory".
Man I was surfing on vacation last summer in Australia and this Great White Shark came up behind me and I Shark Sugared everywhere, he then proceeded to bite off my left foot out of the sugar frenzy I created for him.
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