Strength, Weakness, Opportunity, Threat. An analysis of a business opportunity whereby qualities of one’s own team are described as strengths or weaknesses and qualities of the situation (including competitors) are described as opportunities or threats. Strengths and opportunities are seen as correlated positive qualities and weaknesses and threats also correlate as negatives. Often visualized as a 4-cell box. Used primarily by business school gradates, especially marketeers, and more commonly used in the 1980’s than today.
Lets SWOT that potential new market to see if we can break in.
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