A popular "made you look" style game played within the World of Warcraft community forums through a humorous 80's music video by Rick Astley. Whenever a thread or topic goes sour or steers of topic or even just for fun, players will post the link to the music video and everyone who clicks to watch it, has been "rickroll'd".
The video is filled with bad 80's dancing, clothes and hairstyles.
Example as if played out in the priest forums.
Priest 1: OMFG PRIESTS NEED TO BE BUFFED
Priest 2: http://tinyurl.com/2g9mqh
Priest 1: damn...I just got Rickroll'd...
Priest 3: $%@^#$%$%#&%!!!!omg i did too...i have been rickroll'd....i suck :(
Priest 2: BUAHAHAHA!!!! noobs
Prices shown in USD.