Making somebody incredibly uncomfortable, degrade them, preferably emotionally.
The phrase was derived from an episode of The Sopranos when character Ralph Cifaretto asks Tony Soprano's sister, whom he is dating, Janice, to use an apparatus resembling the male genitalia on him.
The Sports Guy on espn.com's page two, then coined the phrase "The Ralphie Treatment."
"I can't believe he said that. I'd like to give that guy The Ralphie Treatment."
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