To sympathise with someone.
And/or to make light of a situation.
Mothers, as we all know, are very important people. It is derived from an Indian language - a traditional way of saying "No Mum!". In the case of this saying, "Mum"/"Ma" is in place of the person's name, who is being sympathised with. To signify at the time of the person's annoyance/irritation/upse tness they are the most important person around.
The antonym to this phrase is "Haa Ma!"
Nancy is upset as she does not receive a text from her boyfriend, so Shannon says "Naa Ma!" to show she understands her feelings and is there for her.
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