An animated TV series based on a world of multicoloured ponies with varying abilities and character traits. There are 6 main characters, each representing an "Element of Harmony", which first appeared in the pilot.
The creator of the show, Lauren Faust, developed the show to appeal to the target demographic of young girls and their parents, but created characters and settings that challenged stereotypical norms of "girly" images, and added adventure and humorous elements to keep parents interested.
The show has attracted many fans outside the range of "young girls", namely, bronies (singular: brony).
See BronyStudy for stats about the fandom of My Little Pony: Friendship is Magic.
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