A celebrity or public figure whom no one has ever heard of until his or her death prompts people on social networking sites to gnash their teeth and rend their clothing with remorse about his or her passing, thus bringing his or her previous existence to the attention of the general public.
Person A) I heard that Poncifous Telemog just had a heart attack.
Person B) Wait, who?
Person A) Oh, I don't know, some McQueen monologist.
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