to send a signal for help.
Alternative definition- to give up.
This is a term created in recognition of the fact that often people are trapped in the woods and they die because no one ever finds them. Like idiots they simply sit in their car. Rather they should take a tire off their car and light it on fire (using gas from the tank and the car lighter). The plume of black smoke would be seen for 50 miles.
Dude, Light the Tire, that chick wants nothing to do with you.
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