A poster, made in 1939 by the British Ministry of Information to encouage the public to pull through the difficult times in World War II. Although millions of copies were printed, the poster was never really used, and the original designer is unknown.
In 2000 a copy was found in a second-hand bookshop, and, since the copyright had expired, the posters slogan was allowed to be printed on to all kinds of merchandise including copies of the poster, hoodies, mugs, doormats and cusions. As a result, the slogan became very popular and now represents the British attitude to tough and stressful times.
In the recession of the late 2000s, the Keep Calm and Carry On posters gained in popularity, especially among nurses and other professions affected.
As the bombs dropped, the British public sat in their makeshift Anderson shelters, making tea and keeping their spirits high, and continued life as usual.
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