a phrase used by celebrities who have run away from real life to be adored in a world of make belive to stop the general public from beating them senseless as soon as they walk in to a local pub
celeb: yeah i like to keep it real
you: is that why you live in L.A. and London, drive a convertible and wear shades indoors, have an obscene amount of money and sleep with models whilst snorting cocaine, yet contrive to find time to go and see your 'old mates' in the slum you escaped from in which they are still living?
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