John Key is the current PM of New Zealand. He was voted in to this position by the New Zealand public solely because he has a slightly more dignified appearance and manner than the previous PM, Comrade Helen.
Although he comes across as a soft, modern man, he recently demonstrated that he is, in fact, a hard man, and is prepared to give all in service of his country. He demonstrated this by breaking his right arm in two places at a function, then carrying on as if nothing happened. He then shook the hands of 120 touch rugby players at another function before seeking medical help. Because of this, the phrase "to do a John Key" now refers to a seemingly uncharacteristic act of bravery and resolve.
Were John Campbell to do something remotely masculine, he could be said to 'have done a John Key'.
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