"Joe the Plumber," aka Joe Wurzelbacher referred to in the 2008 presidential election was used as a tool by McCain to make Obama appear as if he were raising taxes for the common man.
In actuality, under Obama's economic plan, "Joe The Plumber" would only be taxed if his company made over $250,000 a year.
McCain used this as spin to confuse undecided voters that Obama was taxing "Middle America" when in actuality he promises not to raise taxes for 95% of Americans.
McCain: "Your going to tax Joe the Plumber"
Obama: "I Only if he's making over 1/4 of a Million dollars a year"
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