1. in Star Wars movies it's a utilization of the Force that Jedis use to persuade others to do their will.
2. simply, it refers to when someone who thinks he/she is an authority on something tries to convert or convince someone to believe something ridiculous or do something stupid by double talk, gab, outright lying, deception, utilization of ignorance or just plain bullshit.
1. Jabba the Hutt in Return of the Jedi told Luke Skywalker that his Jedi mind trick would not work on him since Hutts are immune to such thought patterns.
2. that TV evangelist is trying to brainwash people into giving him money. I ain't falling for his Jedi mind trick.
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