Derived from the French word for "computerized," informatise is a blend of inform and advertise.
Informatise means to advise and educate about the helpful uses of a product or service in a way that is not propagandistic or mindless.
The process of informatisation aims to enhance the knowledge base of its target audience thereby enabling them to make more informed decisions.
Informatisation usually takes place through or with the aid of a technological medium such as a tablet PC like Apple's iPad or iPhone.
Using his iPad, the guest lecturer informatised the first year medical students about his company's latest product, which he believed would improve the quality of life of thousands of people.
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