A term used for when something goes wrong and also ends in mild embarrasment.
Derived from the term "Sailor", as in: excuse me sir, there appears to be something on your heel. (The person then looks at their heel) to which the phrase "oooohhh hello Sailor" is then used.
I can't believe it, the bus was at the stop and just as I got to it, it pulled away. What a heels!!
I was meant to be meeting Lewie at 7 in the bar and he didn't turn up until 9.30. Heels.
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