Insanely cheap fashion store originating in Sweden, they now have stores all over the world. Wicked line in retro y-fronts in ker-azy designs (guilty of peddling those superman briefs worn at some time by every man you've ever met, and most of the men you haven't). Famously dropped Kate Moss from a £4 million deal after pictures of her snorting blow were published in the British tabloids. She's now designing her own fashion line for Topshop... natch.
"I found five quid down the back of the sofa! Let's go to H&M and redo our entire winter wardrobe"
Prices shown in USD.
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