The guilty pleasure a man gets from rubbing his fingers along his unwashed gooch before valiantly sniffing them and nodding his head in approval.
Man 1 - "Hey man, did you just see that guy slyly rub his gooch and then sniff them valiantly, subsequently nodding like that dog of the churchill adverts?"
Man 2 - "Sure did bro. That guy must love a bit of gooch guilty pleasure."
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