To shamelessly take advantage of substantial tragedy for one's own personal gain.
Etymology: Former Mayor Rudy Giuliani's disastrous attempt at a presidential run.
"Man, Larry really giulianied his sister's untimely death. They weren't even that close but he's using it to get all the ladies..."
"Don't giuliani. The War in Iraq isn't a way for you to make a quick buck selling ribbon shaped bumperstickers!"
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