Fadvertising: To speak of or advertise a business idea or concept before it is actually a real business in order to gauge market demand and consumer reaction.
The Dream: "Have you ever been to www.BeerShower.com ??"
NonRipper: "Why no I haven't, that sounds fantastic."
The Dream: "Its awesome, I got beer shower of the month!!"
NonRipper: "I'll check it out!"
Prices shown in USD.
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