A magazine established in 1997 in Japan by Japanese photographer Shoichi Aoki. Also a photobook.
It showcases the trend of wild street fashions in Harajuku district of Tokyo.
Many Westerners call FRUiTS a fashion ("Being FRUiTS-y", or just "FRUiTS"), but it is only a magazine with many types of styles. Decora is often mistaken for this "style", as it has a large showcase in the book "FRUiTS".
These styles include Lolita, Decora, Gyaru/Ganguro, Second-hand fashion/Bohemian, Garage style, British Punk, and many more.
FRUiTS magazine is more popular in America than in Japan.
Prices shown in USD.
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