A wordplay on combining "douchebag" and "baggage" — Defined as an unfavorable reputation associated with an item or activity because of the people who most often seem to posses said item or participate in said activity. The item or activity itself bears no responsibility for this reputation, but rather the people — i/e douchebags — make that item or activity undesirable to regular people because of the perceived douchebag affinity for it.
"I really like white sunglasses, but I'd never wear them. They've got too much douchebaggage."
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