Often used to motivate an individual to do something intrinsically fulfilling or exciting in lieu of other life mandates that do not promote that person's sense of happiness or wellness.
Jessie: Hey Mandy, want to go with me to the SNL cast afterparty tonight?
Mandy: Oh thanks for asking but no, I really should start studying for the business law exam.
Jessie: C'mon girl, DO IT FOR THE STORY!
Mandy: You know what? You're right. I'd kill to meet Justin Timberlake, and the books will be waiting for me when I get back!
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