A tagline added to the end of internet marketing campaigns, with the aim of increasing clicks on the advertisment. Moms have reached a golden age of innovation, heralded as more significiant than the industrial revolution. They have discovered fantastic teeth whitening, weight loss, acne removal and many other cosmetic enhancements that have eluded top researchers for decades.
"Learn the simple trick, discovered by a mom, to turn teeth whiter"
"Lose 20lbs in one week using the trick discovered by a mom from Whatever town your ISP is based in - this increases the feeling of familiarity the user feels with the entrepreneurial mom
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