Originated in the 90's. Made by a poet/rapper named Mos Def. Def means Definate which was first used by Run-DMC. Around the 90's there was Def Jam, a company that influenced Rap, Comedy and many other things. Also a video game featuring people signed on the Def Jam label.
"Hey you get that new Def Jam video?"
"I can't beat Def Jam! Ahhhhhhh"
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