Sentimental and/or dramatic, yet superficial and unconvincing.
The word cheesy is often defined simply as "sentimental", but there is a key distinction between the two. A situation is cheesy when the characters, their motives, and/or their emotions are not believable. It is a sentimental moment (it could be extremely sad or happy), but there is a weak connection to the characters or their situation, thus making it cheesy.
Many people confuse the two, and it is a matter of opinion to a certain degree, but things can be sentimental, emotional, or dramatic without being cheesy.
The Blind Side is so cheesy, it's just one scene after another of overly dramatic and sentimental mush without any significant character development.
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