1. A terrorist/revolutionary leader who spent the better part of his life fighting the forces of Capitalism only to wind up with his face on t shirts being sold at The Gap and Hot Topic.
2. A 'cultural image' that is found on t shirt, mugs, bookbags, or any paraphernalia of the disaffected rebellious teenager or hipster douche.
"Dude we're totally going to the Occupy protest, I'ma be wearing my Che Guevara shirt and everything."
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