When a merchant hires a person to stand at a street corner for several hours holding a sign advertising the merchant's place of business and its wares.
A common advertising tactic in Northern Virginia. However, instead of bums, college and high-school aged suburban kids are usually employed due to the lack of actual homeless in this extremely wealthy area.
Driver: - "Hey! Look at that sign the kid is waving." "Mastercraft Interiors is going out of business!!!"
Wife: - "No they're not, Mastercraft has a huge bumvertising campaign every summer to lure you in"
Teenager in Ashburn: - "I couldn't get a job this summer so I got a gig bumvertising for Toll Brother Homes
Prices shown in USD.
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