A cultural trend where it is 'cool' to claim to be a bisexual even if you are not just so you can get attention. Much more common in women than in men. It is often done to get a rise out of people.
Please note though that not everyone who claims to be bisexual is saying it for attention; there are real bisexuals out there.
Britney Spears and Madonna kissing on MTV is a good example of Bisexual chic.
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