Beauty rock is a sub-genre of what is commonly known as Post Rock. It focuses on the artistry and musicianship of the music rather than marketability or radio-friendliness. Beauty rock groups such as Sigur Ros, Explosions In the Sky, The American Dollar, Glass America, and The Vegas Report typically use chord progressions, rhythms, and melodies that exemplify the players' skill while providing a sonically pleasing work. Beauty rock is sometimes minimalist and employs various instruments not commonly seen in the rock genre such as piano, strings, and bells. Sometimes referred to as "Movie Soundtrack Music," beauty rock is often contemplative, expansive, and emotionally driven.
"Sigur Ros is possibly the greatest Beauty Rock band known to man."
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