First founded in 1992, Anthropologie is designed to follow customers of its parent company, Urban Outfitters, into the next stage of their life. This new concept aims to appeal to 30- to 40-something affluent professional women with total family annual income above $200,000. The clothes still retain the somewhat "hipster" vibe of Urban Outfitters, but are more sophisticated and of a higher quality, and therefore visibly more expensive.
*Hip New York family shopping*
Girl: Oooh, let's go to Urban Outfitters! They have this great new A-line tunic top that'll go really well with the skinny jeans I got there last week.
Mom: Ooh, I used to love wearing that kind of stuff. I know! After, we'll go to Anthropologie to pick me up some similar, more age-appropriate clothing.
Prices shown in USD.
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