A message that conveys information about a recently missing or abducted person, usually displayed on electronic signs positioned along roadways. This message is broadcast by mass media, intended to enlist the public's help in finding the abducted person and often in catching the abductor.
It is an acronym for "America's Missing: Broadcast Emergency Response"
It was named in honor of 9 year old Amber Hagerman, who was abducted and murdered.
Lady: did you hear about elizabeth smart?
Man: No, who's that?
Lady: She was abducted, i heard about it on the news.
Trucker: She's right. There's an Amber Alert on her, i saw the broadcast along I-80 this morning.
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