Macross fans' hardcore love for the show and their desperate hunger for the show's merchandize became such an institution that they're 100% down with subpar Macross products from Yamato. That's because they're smitten by the beautiful sculpts courtesy of CAD. But more than that, it's only from Yamato that the Macross fans are getting any.
"My damn VF0S biceps cracked today... but it's okay I can still display it in it's beautiful fighter mode. Uh-oh, does that mean I'm getting yamatotionalized? ZOMG!"