Slang for: Love or loving, or for affection.
A: Have I already told you that I wurv you?
B: Not often enough...
When you attempt to say "wuv", and are just too lazy to delete the "r".
Pretty much better than saying "wuv" you'll get more unique points.
Bryia: I WUV YOU!
Melanie: I WURV YOU TOO!
Bryia: You are a cool kitty cat.