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4.
characterizes an intense reaction by observer during a presentation of an impressive functional design in technology products, e.g. software, hardware; a reaction to an outstanding feature or function that offers substantial productivity boost, ease of use, simplified, or streamlined elements; literally, “Wow” is uttered by observers of demonstration.
Even early in personal computing, when Steve Jobs demonstrated Apple personal computers the audience was entranced by the 'wow factor'.
by Urban_scribe April 08, 2011
 
1.
A set of properties belonging to an object that pleasantly surprise a watcher. From commercials to cool electronics, the wow factor is an important thing to consider when designing it.
The IBM computers in middle 90's had a certain degree of the 'wow factor' to them. Sadly enough, their users weren't mostly able to recognize it.
by Zdenek December 30, 2004
 
2.
The distinctive appeal that an object, behavior or person has on others.
An impressive display brought on by a certain object, behavior or person.
I really like the Toyota Prius because of the fuel efficiency but the BMW has a bigger Wow Factor.
Did you see how she walked into the room ? What a Wow Factor.
by Jude Pierre June 15, 2008
 
3.
An important aspect of experience design which can be applied in a variety of contexts and applications depending on the event concerned and the required outcome. In events, the "wow" factor refers to an impressive and impactful element of the design which is used by the designer to reinforce particular aspects of the attendant's experience, usually resulting in particular sensory stimulation (visual, auditory, etc) which can be used to facilitate memory formation and retention afterwards. Whilst popularly thought to require originality in creativity, the wow factor is usually produced using cues familiar to its receivers.
Bill: Wow, look at those fireworks dude, they are really special.

Ben: Wow, yeah dude. They really add the wow factor. Totally fucking unforgettable.
by The Gonzo Lecture March 05, 2010