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1.
The phenomenon of a particular message or recommendation being passed from an individual to his/her contacts through the internet.
All it took was a little word-of-mouse and the next thing Henry knew his "catsuit with knobs" clip was on boing-boing. He felt like it was the lowest point in his life. That was until he switched on the evening news.
by Dananjay Anandan January 19, 2006

Words related to word-of-mouse

advertising marketing meme pass it on viral word-of-mouth
 
2.
information spread through chat rooms and blogs
Word of mouse told me that Spiderman 3 sucked.
by Russell Wodell May 14, 2007