Members of the Wooshka community are rewarded for promoting Wooshka via their own online spaces and word of mouth. Taking the concept of 'viral equity' in this online space further, Wooshka even asks community members to vote on other important "corporate" issues relating to the brand/site - and they get paid for doing so in Street Crew credits for use in the online shop.
"Well, rather than spending a bucket load of money (which incidentally, we don't have!) on clever advertising-agency-designed ads, we're handing over the reins of Wooshka to you to promote to your friends, family and colleagues. In fact, you can even promote to people you don't know, via your myspace, facebook, blogs, etc. and still be rewarded for every referral you make."
Wooshka commenced in 2007 and is based in Melbourne, Australia.