May end up with decidedly dodgy acronyms, or intentional double-entendres. Generally adds to the bullshit-bingo used in project meetings.
IT and new media organisations come up with dodgy acronyms almost as a competitive sport.
ACRONYM - Abbreviated Coded Rendition of Name Yielding Meaning
WOMBAT Waste Of Money, Brains And Time
WOMBAT Wavelength-Oriented Microwave Background Analysis Team
WOMBAT Way of Measuring Badly in America Today
WOMBAT Weapon of Magnesium Battalion Anti-Tank
SMUT Spitalfields Market Under Threat
POO Purchase Order Outbound
PENIS Proton-Enhanced Nuclear Induction Spectroscopy (NMR technique)
* Just call it something simple, don't WOMBAT.