Succeeding in doing something which would be extremely cool, but in fact doesn't work, which fact should be obvious.
"Imprint Time Walk on Isochron Scepter. Good game?"
"See, I get all the rest of the turns..."
"You win the prize. Good job."
The act of obtaining the correct answer to a task, only to be rewarded with nothing.
Stu: Yo so I took the mackin' to this Catholic bitch, ne?
John: Seen, ese.
Stu: And I give her da trinkets and shit, but no goosie.
John: LOL! Vato... YOU WIN THE PRIZE!!!
John: NO PRIZE!!!!
*slams hand down VERY forcefully on desk*
Relevant only during the Year of the Cormorant
The act of not in fact winning a prize, or indeed any form of reward.
"You think that's funny huh? Well this is the Year of the Cormorant! Do you realise that?"
"YOU WIN THE PRIZE!"
"THERE'S NO PRIZE!!!"