Play on what the hell or WTF. Apparently coined by Tina Fey's Liz Lemon character on the tv sitcom 30 Rock. Somewhat sarcastic poke at tv language censor dubbing where over-dubbed audio often uses lame alternatives the actual swear word. What the fuck you motherfucker would be dubbed "What the frick you motherlover?!?"
Dude1: I just heard Michael Jackson died, Farrah Fawcett died and China blocked Twitter and Facebook. Too much! I can't believe it!
Dude2: Whao, what the what?!