A fantasy war going on in digitally crafted worlds. Online gamers participate in the fray with their other-worldly avatars, but no outsider can tell who's fighting on who's side. Since it is subscription-based the war must never end, requiring ongoing worldcraft to spur the flames of digital violence.
Dude: I'm gonna log onto War of Worldcraft for a couple hours.
Dude 2: How long is the war going to go on for?
Dude: I don't know. I keep killing and killing and killing, but I have no idea if we're winning.