(n.) the most fashionable word for describing any kind of minority, especially when the term is constantly being changed.
This serves to infuriate members of the majority group(s).
Also defines the standards of what is politically correct.
Latino is a vogueword that eventually was used alongside Hispanic. Spanish and Mexican are no longer acceptable terms for non-Spaniards and non-Mexicans. Hispanic
"Negro" was replaced by "Black", which was replaced by "African-American" Negro
Also, the rainbow of terms used to describe non-heterosexuals. (GLBT, LGBT, LGBTQ, queer, etc.) LGBT