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When an "email to a friend" message causes a large group or mob to visit a given internet location to execute actions in said message.
The "New York Times" techs out a Viral Mobbing fired up by Boing Boing links in "On Amazon, All of a Sudden Everyone's a Milk Critic."
by Elise Miller August 09, 2006

Words related to viral mob

blog mob long tail mass spam messaging viral mobbing